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Agreement With Danish Company
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9 Lines Slots - Kewl International Signs Agreement With Danish Apparel Company
Kewl International (OTC: KWLI) announced today it has concluded an exclusive distribution agreement for Europe that it initiated earlier this year with a leading apparel distribution firm in Denmark -- TET A/S. According to the company, TET A/S, which has grown significantly in the last seven years and become a prominent distributor of high-end fashion and Italian clothing in Europe, as well as the U.S. and Canada, has been seeking to enter the casual, sports apparel marketplace, and sees a unique fit with Kewl and its brand extension in soccer. Further, it believes that Kewl's recently signed MLS soccer star Dwayne De Rosario and other stars Kewl expects to bring on board will permit TET A/S to quickly raise the Kewl brand name to prominence in Europe. "Although the creative designs for Kewl soccer apparel were key in bringing TET A/S into negotiations originally," stated Dominic Fanelli, President and CEO of Kewl International, "we feel it was the signing of a major star to endorse our products that became the deciding factor in closing the deal." Similar to the recently announced agreement with Deep IMPEX Consultants of India, the agreement with TET A/S is a six month developmental contract for the Kewl sports apparel line including a Kewl Soccer spring and summer collection commencing in February of 2005. TET A/S has assured Kewl a minimum of $180,000 in revenues for the six-month period, or $30,000 a month, but believes this figure will climb significantly. Further, the company said these will be very high margin revenues. Upon the conclusion of the six month period, both Kewl and TET A/S have the right to renegotiate the terms of the agreement. Vishav Joshi, COO of Kewl International, stated, "We have concluded endorsement contracts with additional soccer stars and will be eager to announce who they are when they can wear the new Kewl apparel and TET A/S decides how to best utilize them in their marketing campaign." "To say that we at Kewl international are excited about bringing two exponentially growing markets, in India and Europe, on board for Kewl's growth would be a serious understatement," concluded Mr. Joshi.
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